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Showing posts from October 13, 2024

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A better way to leverage your indie music connections.

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In four different social, digital, traditional and word of mouth in 2026. Image: SMB In four different social, digital, traditional and word of mouth in 2026. “Quotes from TuneSauce personal: Thabo R ammila. Join the #saucyway of doing music as an independent artist”. Saucy Music Blog Launches Multi‑Channel Platform to Supercharge Indie Artists’ Networks By Thabo Rammila, Music Industry Correspondent Polokwane, March 28, 2026 The newly minted Saucy Music Blog a joint venture between the indie‑artist‑focused platform TuneSauce and a cadre of independent promoters went live this week with a promise to “leverage your indie music connections” across four distinct channels: social media, digital publishing, traditional press and word‑of‑mouth grassroots campaigns. The launch comes as a response to growing frustration among independent musicians who, despite an abundance of streaming data, still struggle to translate online buzz into real‑world gigs, label interest and sustainable revenue st...

A&R in Music. The Gatekeepers of Talent

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  image: gz.ai By Thabo Rammila   Understanding A&R in Music: The Gatekeepers of Talent The music industry is a vast landscape of creativity, talent, and hard work, and at the heart of it lies a crucial role known as A&R, or Artists and Repertoire. This blog post will delve into what A&R means, the roles and responsibilities of A&R professionals, who can pursue a career in this field, and how the digital age has transformed their role. We will also explore the potential career advancements that A&R can offer, average earnings in South Africa, and some notable A&R figures in the country. What is A&R in Music? A&R stands for Artists and Repertoire. Traditionally, this department within a record label is responsible for discovering and signing new talent, overseeing the artistic development of artists, and guiding the creation of their music. A&R professionals act as a bridge between the artist and the record label, ensuring that the music prod...

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